SOAR manufactures consumer electronics and lifestyle products, specializing in wireless audio, computer accessories, and officially licensed sports team tech gear.
SØV is a consumer lifestyle brand operating under the Prime Brands Group, based in Brooklyn, New York. Specializing in accessible electronic accessories, SOAR produces a wide range of audio and computer peripherals, including True Wireless (TWS) earbuds, Bluetooth speakers, active noise-cancelling headphones, wireless mice, and ergonomic mouse pads.
A standout feature of the SOAR product line is its extensive catalog of officially licensed sports merchandise. The brand partners with major leagues including the NFL, NCAA, NBA, and NHL to create team-branded technology. This allows fans to support their favorite teams with functional daily gear like "Shockbox" speakers and team-logo wireless earbuds. SOAR focuses on combining spirited designs with essential modern features such as Bluetooth 5.0 connectivity and long-lasting battery life.
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Turn on your headphones by long-pressing the power button until the LED flashes. On your mobile device, open Bluetooth settings and select the device name (e.g., 'SOAR ANC' or 'Prime HP6'). If prompted for a PIN, enter '0000'.
Most SOAR products carry a 1-year warranty against manufacturing defects. For warranty claims, contact customer support at info@primebrandsgroup.com.
If your TWS earbuds fail to sync, place both back into the charging case to reset them. Remove them simultaneously; they should auto-pair. If issues persist, 'Forget' the device in your Bluetooth settings and try pairing again.
Use the included micro-USB or USB-C cable to connect the speaker to a 5V USB power source. An LED indicator typically turns red while charging and turns off when the battery is full.